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58% of Americans cannot name a single prominent Asian American when asked.

STAATUS INDEX REPORT 2022, LAAUNCH. 

Our mission is to help Asian Americans:

Get recognized their Brilliance:

Many Asian Americans are taught to work hard and keep their head down, causing their efforts and talents to go unrecognized. It's time to embrace your inner brilliance, and let it be recognized.

Lead with Assertiveness. 

The myth of the shy, quiet Asian American is deep rooted in our cultures humility and politeness. Stepping into our power, drawing boundaries, and speaking assertively allow us to finally be seen for our strengths in leadership. It's time to step up and speak up!

Connect through Empathy. 

Our empathy and connection are superpower, and when communicated from a position of self-mastery and self-ownership, takes us to the next level. 

Have you heard statements like:
 

“It’s a problem, but it’s really not that bad, I don’t want to make people uncomfortable.”

“Other people have it worse, and I have pretty simple needs so it’s no big deal.”

“It’s ok, I can handle it, I just gotta work harder, I’m pretty lazy hahaha”

I often question if this is how we truly feel, or if we have been conditioned to not make waves.

  

When it comes to Asian North Americans, I see a group of people who have been taught to struggle alone, in the shadows. To put out their best self for “face” and “honour”, but also wonder why there’s so much unfulfillment.

 

But these patterns end with us.

A new generation of Asian leaders have been born.

And we're claiming our authentic voices, taking up space, and unleashing our full potential.

Why Asian Americans?


 • A 2022 McKinsey Study found that in Fortune 1000 Companies, Asian Americans represent 12% of professionals and less than 5% of executives. With Asian women representing only 1.8% of C-Level positions.

• 67% of Asian Americans report being seen as "not being a good leader" at their workplace.

 • Fewer than 31% of Asian Americans aged 18-54 express feelings of belonging.

• More than 58% of Americans are unable to name a prominent Asian-American when asked. Of the ones named, most could only list Jackie Chan (who is not American), Bruce Lee, and Lucy Liu.

 • Asian Americans are still identified as "the invisible minority" in most industries, as they are excluded from studies and seen under the "perpetual foreigner syndrome". 30% of Asian Americans recognize that their race makes it harder to feel included in promotional assessments.

 

Identifying Internal Limits

• For many Asian growing up, expectations overachievement creates intense pressures for perfectionism. 

• It can often feel unsafe to be seen and heard, which translates to struggles to question the status quo.

• We sometimes struggle with setting boundaries with our work, and become so over identified by our work that we don't know how to ask for our needs.

• There is a cultural expectation to remain humble and not claim credit at work, resulting in the struggle of seeing others claim it in our place.

•  We get patted on the back for being "book smart" or working hard, but get forgotten during promotions because we’re not “assertive” enough for leadership.

• We talk about how uncomfortable it is to even point this out, because it goes against the collectivist teachings of self-sacrifice for the team.

The 7 Archetypes of Asian American Adaptations

 

Are you ready to step into your Big Asian Energy?

Through interviewing dozens of experts and working with a psychologist, we've identified the 7 archetypal adaptive patterns most commonly demonstrated by Asian Americans.

Learn More About the 7 Archetypes

ABOUT ME

My name's John Wang and I'm a Coach, Teacher, Writer, Speaker, TikTok-er, Podcaster, and Founder of Big Asian Energy.

 

220,000+

Social Media Followers

15+ YEARS OF

Entrepreneurship & Mentoring

TEDX

& Keynote Speaker

PROFESSIONAL LIFE

I am a 15-year educator, AAPI speaker, and certified coach (in NLP and High-Performance training), specializing in working with Asian Americans on inner work, mindset, and communication. I am a keynote speaker, TEDx speaker, and have shared the stage with top leaders such as Hal Elrod. 

I began my career working in market research consulting for corporations such as Mastercard, UNICEF, and Volvo. My passion for entrepreneurship led me to create Mastery Academy, a boutique preparatory institution focused on writing and Ivy League admissions consultation and I mentored Asian American overachievers who grew up with immigrant or first-generation parents closely over the years of their educational journey.

After hitting a period of massive burnout in my early 30's, I realized how I was playing out patterns in my life that were not serving me, and began a journey to identify them to learn to find a true source of deep, authentic empowerment.

As many of my students would continue seeking my advice for career guidance, especially in fields such as tech, finance, consulting, and entrepreneurship, I began to realize I was not alone in my experiences, leading to the creation of the 7 archetypes and the framework.

My mission is to help bring more Asian American leaders to the forefront of recognition and to empower the millions of us into stepping into our light. 

Get in Touch

PROFESSIONAL LIFE

I am a 15-year educator, AAPI speaker, and certified coach (in NLP and High-Performance training), specializing in working with Asian Americans on inner work, mindset, and communication. I am a keynote speaker, TEDx speaker, and have shared the stage with top leaders such as Hal Elrod. 

I began my career working in market research consulting for corporations such as Mastercard, UNICEF, and Volvo. My passion for entrepreneurship led me to create Mastery Academy, a boutique preparatory institution focused on writing and Ivy League admissions consultation and I mentored Asian American overachievers who grew up with immigrant or first-generation parents closely over the years of their educational journey.

As many of my students would continue seeking my advice for career guidance, especially in fields such as tech, finance, consulting, and entrepreneurship, I began to realize the pattern of struggles my overachieving clients often faced. With my unique experience in seeing both their upbringing as well as their performance from the lens of an executive coach, I created an inside-out coaching framework that focused on identifying these core struggles that affect their leadership potential, their career mobility, struggles with productivity, and procrastination, and lack of assertiveness in communication or negotiation. 

If you're curious about how I can help YOU breakthrough your limitations, book a call below to see if we're the right fit.

Get in Touch

PERSONAL LIFE

I was born in Taiwan. My father was a Fulbright scholar who worked for the Fulbright Foundation, and my mother was a TV and radio celebrity, with multiple hit Taiwanese talk shows and a "Top 10 Most Impressive Women in Taiwan" award.

But everything went wrong for me when my mother decided to start publishing child education books, because I immediately became, at 5 years old, a national icon for the perfect Asian child. I learned to read at 3 years old, learned to play the violin on national TV at 5, and recorded my first information product for an English-education-on-cassette company at 6. 

It is from this experience with the ultimate Tiger-Mom that I began to develop a deep obsession with personal development, perhaps initially to overachieve but eventually finding a much deeper answer. After going through burnout in my early 30’s and following every type of therapy, self-development retreat, men’s group training, silent meditation, you-name-it-and-I-probably-did-it program, I finally realized how deep these intergenerational patterns went. These stories become examples of lessons I teach about overcoming adversity, navigating challenging conversations, self-acceptance, and personal development. 

When I'm not speaking, writing, or coaching, I love to travel and explore the limits of life. I've been to over 50+ countries and a series of adventures, including:

  • The time I was mistaken to be a terrorist in war-zoned Kashmir– which I later gave a TEDx Talk on, and taught me about purpose. 
  • The time I almost died next to the Dali Lama's temple in Dharamsala, which taught me about identity.
  • Training to walk on airplane wings mid-flight in an aerobatics performance, and how that taught me to be a more confident speaker.
  • Getting chased by a shark in Hawaii, that taught me about courage.
  • The year of practicing radical honesty, that taught me about speaking directly and people-pleasing.
  • The year of daily kindness, that taught me to stop being nice.
  • The year of preparing for my death, that taught me about what it really meant to be living. 

It's my life experience that fuels my work because I know what it's like to put pressure on myself, hold myself back, and heal from intergenerational patterns.

Stepping into my big asian energy and doing the inner work changed my life. Now it's time I help others do the same.

Book a free consultation below if you're ready to step out of your comfort zone and unleash your true potential.

 

Get in Touch

PERSONAL LIFE

I was born in Taiwan. My father was a Fulbright scholar who worked for the Fulbright Foundation, and my mother was a TV and radio celebrity, with multiple hit Taiwanese talk shows and a "Top 10 Most Impressive Women in Taiwan" award.

But everything went wrong for me when my mother decided to start publishing child education books, because I immediately became, at 5 years old, a national icon for the perfect Asian child. I learned to read at 3 years old, learned to play the violin on national TV at 5, and recorded my first information product for an English-education-on-cassette company at 6. 

It is from this experience with the ultimate Tiger-Mom that I began to develop a deep obsession with personal development, perhaps initially to overachieve but eventually finding a much deeper answer. After going through burnout in my early 30’s and following every type of therapy, self-development retreat, men’s group training, silent meditation, you-name-it-and-I-probably-did-it program, I finally realized how deep these intergenerational patterns went. These stories become examples of lessons I teach about overcoming adversity, navigating challenging conversations, self-acceptance, and personal development. 

When I'm not speaking, writing, or coaching, I love to travel and explore the limits of life. I've been to over 50+ countries and a series of adventures, including:

  • The time I was mistaken to be a terrorist in war-zoned Kashmir– which I later gave a TEDx Talk on, and taught me about purpose. 
  • The time I almost died next to the Dali Lama's temple in Dharamsala, which taught me about identity.
  • Training to walk on airplane wings mid-flight in an aerobatics performance, and how that taught me to be a more confident speaker.
  • Getting chased by a shark in Hawaii, that taught me about courage.
  • The year of practicing radical honesty, that taught me about speaking directly and people-pleasing.
  • The year of daily kindness, that taught me to stop being nice.
  • The year of preparing for my death, that taught me about what it really meant to be living. 

It's my life experience that fuels my work because I know what it's like to put pressure on myself, hold myself back, and heal from intergenerational patterns.

Stepping into my big asian energy and doing the inner work changed my life. Now it's time I help others do the same.

Book a free consultation below if you're ready to step out of your comfort zone and unleash your true potential.

 

Get in Touch

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